Are you a business leader or entrepreneur? Work in government? In education? This event was made for you. Join us for an afternoon of learning, inspiration, and connection with fellow professionals.
Be Knowledgeable
There are many kinds of design, all of which can help you in a variety of ways to achieve success. Here is a chance to learn about them in a personalized, friendly way. You’ll come away knowing the difference between UX and UI design (and it is important to know the difference). You’ll learn about building a lasting and valuable brand. When you need service design (hint: anyone with a business serving customers does). The many ways graphic and visual design help get your point across. How user research can uncover what’s truly important for your customers. You will become knowledgeable and sophisticated. You’ll come away knowing what you need, where to find it, and what key things to ask.
Be Inspired
See impressive showcases from local San Diego businesses ServiceNow, Intuit, and MJD Interactive about the work they’ve done employing design for real, measurable impact on business, product, and service success.
Susan Tousi
Keynote Speaker
We are honored to have Susan Tousi keynote the day. Ms. Tousi is Senior Vice President of Product Development for Illumina. Illumina has been hailed the “Google of DNA sequencing” by Wired.com. She’ll share her thoughts about the power of design as integral to the growth of Illumina to the $30B company it is today.
Be Connected
Round out the day with a social mixer in an exclusive setting. Rub elbows with presenters and fellow professionals. Share knowledge and form connections. Design Forward Alliance Board Members will also be present, including Dr. Don Norman, acclaimed author and educator in design.
Agenda
NOTE: All times are tentative.
Lunch (12:00–1:00p)
A delicious lunch is included.
Free Range Learning (1:00–2:30p)
With a provided design guide in hand roam at will in a hall featuring local design experts and practitioners. Each booth will focus on explaining a particular area of design and how it is valuable to businesses, municipalities, and educators. This is not a vendor hall. No sales pitch or offer of services. This is all about conversation and education. Ask questions directly of design professionals about your specific needs.
Michelle Peck, FreshForm
Graphic Design
Jen Derks, Four Fin Creative
Web Design
Angela & Cris Noble, Noble Intent Studio
UX Design
Donny Carpio, American Specialty Health
UI Design
Megan Sornson Modl, Kountable
Industrial Design
Tracy Manning, DDStudio
Kris Angell, Hopscotch Labs
Learning Experience Design
Greg Kozera & Ashley Hudson-Hines, ELM Learning
Service Design
Marney Boughan, dthink
Branding
Jordan Stark, Product Etcetera
Print Production
Daniel Hanson & Steve Burke, Neyenesch Printers
Showcase (2:30-3:30p)
Next, have a seat in the auditorium and be wowed by 3 prominent local companies showcasing how they leveraged human centered design for business success. Presentations from ServiceNow, Intuit, and MJD Interactive.
Keynote (3:30-4:00p)
We’ll round out the day with an inspiring keynote speaker highlighting the value of design for business, civic, and educational success.
Social Mixer (4:00–6:00p)
Time to cut loose and reflect on what you’ve learned. Mix, mingle, and connect with presenters and fellow attendees. Drink ticket included. Cash bar.
The Venue
Alexandria at Torrey Pines
10996 Torreyana Road
San Diego, CA, 92121
United States
Sponsors
Organizers & Volunteers
Paul Hong
Alana Hawkins
Speaker Coordinator
Kari Neuberger
Volunteer Coordinator
Dawn Ta
Marketing Lead
Monica Preston
Web Lead
Carol Taira
Betty Lau
Clint Evangelista
Ian Strelsky
Chris McCampbell
Lourans Mikhail
Sean Peterson
Summer Williams