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About


june 16 + 17

DESIGN FORWARD
HUMAN-CENTERED DESIGN HAS THE POWER AND POTENTIAL to DRIVE SAN DIEGO’S ECONOMY, INDUSTRY, CIVIC INFRASTRUCTURE, AND QUALITY OF LIFE.

DESIGN FORWARD BRINGS TOGETHER DESIGNERS, CIVIC LEADERS, AND INDUSTRY INNOVATORS AT THE PORT PAVILION AT BROADWAY PIER TO EXPLORE THE POSSIBILITIES FOR SAN DIEGO DESIGN THINKING AND DOING.

 

CHECK OUT THE Design Forward DIGITAL BROCHURE!

 

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About


june 16 + 17

DESIGN FORWARD
HUMAN-CENTERED DESIGN HAS THE POWER AND POTENTIAL to DRIVE SAN DIEGO’S ECONOMY, INDUSTRY, CIVIC INFRASTRUCTURE, AND QUALITY OF LIFE.

DESIGN FORWARD BRINGS TOGETHER DESIGNERS, CIVIC LEADERS, AND INDUSTRY INNOVATORS AT THE PORT PAVILION AT BROADWAY PIER TO EXPLORE THE POSSIBILITIES FOR SAN DIEGO DESIGN THINKING AND DOING.

 

CHECK OUT THE Design Forward DIGITAL BROCHURE!

 


DESIGN FORWARD IS...

> A DESIGN Summit 

Civic leaders, industry innovators and designers come together to explore the potential and power of human-centered design in driving San Diego’s economic growth and global identity. The day-long event will demonstrate design as a critical component of San Diego’s innovation strategy.

> A DESIGN Showcase 

An interactive showcase featuring examples of San Diego design thinking and doing on Broadway Pier.

> A DESIGNER + ENTREPRENEUR Social 

Evening + morning mixers and events connect 1000+ innovators through event partnerships with Startup Week and Creative Mornings San Diego.

 

Throughout Design Forward, we'll be collectively updating our interactive magazine experience, provided by Brojure, as a living document of the experience.

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Summit


SUMMIT

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Summit


SUMMIT


SPEAKERS

(SPEAKER BIOS available on the Design Forward digital magazine, provided by Brojure.)

Design Forward features a diverse array of plenary sessions, salons, and multimedia content from:

Mark Cafferty - President & CEO, San Diego Regional Economic Development Corporation

Kevin L. Faulconer - Mayor, City of San Diego

Gabriella Gomez-Mont - Director, El Laboratorio para la Ciudad Mexico City

David Graham - Deputy Chief Operating Officer in Charge of Neighborhood Services, City of San Diego

Joan Gregor - Founder and President, Intersection-Inc. and The Design Academy

Peter Haythornthwaite - Principal, Equip Design Integration Pty Ltd

Scott Klemmer - Co-Director, Design Lab & Associate Professor of Cognitive Science & Computer Science and Engineering, UC San Diego

MaeLin Levine - President, Board of Trustees, Urban Discovery Academy & Partner, Visual Asylum

Michael Meyer - Lecturer, Rady School of Management, UC San Diego

Kris Michell - President & CEO, Downtown San Diego Partnership

Michèle Morris - Associate Director, Design Lab, UC San Diego

Ken Musgrave - VP Head of Global Customer Experience & Global Experience Design, HP

Victor Nacif - Chief Creative Office, Brojure & former Global Head of Product Communications, Nissan Design America/Europe

Don Norman - Director, The Design Lab, UC San Diego

Elena Pacenti - Director, Domus Academy Schoo of Design, NewSchool of Archicteture & Design 

Chuck Pelly - Founder and Chief Creative Officer, Intersection-Inc. + The Design Academy & Founder, BMW DesignWorks USA

Stacey Pennington - Principal, SLP Urban Planning, Makers Quarter San Diego

Paul Roben - Associate Vice Chancellor, Innovation and Technology Commercialization, UC San Diego

Scott Robinson - President & CEO of FreshForm

Robert Schwartz - General Manager of Global Design, GE Health

Gad Shaanan - President & CEO, GadLight + YOFiMeter

Larry Stambaugh - Founding Principal, Apercu Partners

Kurt Walecki - Vice President of Design, Intuit

Mary L. Walshok - Associate Vice Chancellor, Public Programs & Dean of Extension, UC San Diego

Sam Yen - Chief Design Officer, SAP


SCHEDULE

MINGLE+MUNCHIES > 830-9AM


MORNING SESSIONS > 9-noon


DESIGN FORWARD KICKOFF! | 9 – 930

WHY DESIGN? WHY NOW? | 930
– 10
Design is more than making things look attractive or a trendy business topic. Design is a proven and necessary innovation strategy today – and one that San Diego is well-positioned to leverage for unprecedented transformation.

Key leaders discuss the convergence and propulsion of civic, industry, and community through human-centered design and why San Diego is positioned to be the next design and innovation hub.  Speakers include an introduction by Bob Schwartz (GM of Global Design at GE Health), David Graham (Deputy Chief Operating Officer, City of San Diego), Stacey Pennington (Principal, SLP Urban Planning, Makers Quarter San Diego), Chuck Pelly, (Founder and Chief Creative Officer, Intersection-Inc. + The Design Academy), and Larry Stambaugh (Principal, Apercu Partners). Moderated by Mary Walshok, Associate Vice Chancellor, Public Programs & Dean of Extension, UC San Diego

CREATING VALUE THROUGH DESIGN | 10  11
In the U.S. and around the world, cities are embracing design as a strategic asset and transformation driver.  San Diego can capitalize on this knowledge and use design to enrich our communities, strengthen our businesses, and create value.

A panel of experts discuss models of how leading industry and government organizations have leveraged design and assessed its contribution to grow their economies and global stature Speakers include Peter Haythornthwaite, Better By Design & Design to Business (NZ/Australia), Gabriella Gomez-Mont, El Laboratorio para la ciudad de México (Mexico City), Victor Nacif,  London, the Design Council, (United Kingdom), and Elena Pacenti, Domus Academy (Milan/Barcelona). Moderated by Joan Gregor, Intersection-Inc.

BREAK  11-1115

SALON SESSIONS WITH DESIGN LEADERS* | 1115 – 1215
Connect with local designers to discover what human-centered design can do for you, your organization, and your community. These sessions are designed to accommodate the spectrum of attendees from newcomers looking to understand the basics of design to those seeking specific expertise on the tools, methods, and value of design.

*Salons include: What is Design?, Leveraging the Value of Design, Design Research, Design in Action/Iterative Prototyping, and Designing Experiences. See the section on Salons below for more details.


LUNCH > 1215-130PM


AFTERNOON SESSIONS > 130-5PM

SAN DIEGO: INNOVATION DESIGNED HERE | 130– 230
Globally, design is increasingly recognized as a strategic asset and innovation driver. Locally, it is fueling successful businesses and organizations. Through the leadership examples of these pioneers, we can start to reimagine our entire region as a collective design-driven economy and community.

Regional experts share specific case studies and discussion around the concrete and transformative value of design. Speakers include remarks by Kurt Walecki (VP of Design, Intuit), Ken Musgrave (VP of Design, HP), Gad Shaanan (Founder, Gadlight), and MaeLin Levine (Urban Discovery Academy), with remarks by Mark Cafferty President & CEO, San Diego Regional Economic Development Corporation and Paul Roben (Associate Vice Chancellor, Innovation and Technology Commercialization, UC San Diego)Moderated by Don Norman (The Design Lab, UC San Diego).

SALON SESSIONS: SAN DIEGO FUTURES* | 2:30 – 3:30
Local innovation leaders gather in collaborative breakout groups to discuss how design can augment current innovation initiatives in the region.  Design Challenges include: Moving San Diego from Innovation to Design-Driven Innovation, San Diego as a Smart (and Livable City), Scaling Design Thinking in Education in San Diego, Designing Human-Centered Healthcare Experiences.  *See the section on Salons below for more details. 

DESIGN FORWARD | 3:45 – 4:15
Next steps for Design Forward, including the Design Map, the Design Forward Alliance and current opportunities.

  • Michèle Morris, Associate Director, Design Lab UCSD
  • Michael Meyer, Lecturer, Rady School of Management
  • Scott Robinson, President & CEO of FreshForm
  • Kris Michell, President & CEO, Downtown San Diego Partnership

 

CLOSING KEYNOTES: DESIGN AND SAN DIEGO | 4:15 – 4:45

  • Mayor Kevin Faulconer, City of San Diego
  • Sam Yen, Chief Design Officer, SAP


CLOSING REMARKS | 4:45 – 5
Don Norman, Director, The Design Lab, UC San Diego


Summit attendees are invited to join the Designer<>Entrepreneur Mixer from 5–7PM.


SALONS

What are the Design Forward Salons?

An important part of Design Forward is providing an opportunity for civic, industry, and community leaders to connect with designers and experience the depth and breadth of design and design talent in the San Diego region. The salon areas provide some structure for making these connections and are structured to accommodate the spectrum of attendees from newcomers looking to understand the basics of human-centered design to those looking for specific expertise around the value, tools, and methods of design.


MORNING SALONS:  BREAKOUT SESSIONS WITH DESIGN LEADERS

WHAT IS DESIGN?

Human-centered design, design thinking, design engineering… The word “design” has become one of the most used words in our vocabulary, creating interest, curiosity and often confusion. This highly interactive salon will provide an understandable explanation of the design profession’s definitions, processes, applications and language.

Lead: Chad Martin, Senior Product Designer, hp & UX Speakeasy

Co-Leads: Paul Hong, Founding President, SDXD | Rohit Kapoor, Design Strategist, SAP | Elena Pacenti, Director of Domus Academy School of Design at NewSchool, DOMUS


LEVERAGING THE VALUE OF DESIGN

Design is an economic driver for growth and innovation in community, civic and industry. Through real case studies and best practices, learn how your organization can use design to create both tangible and intangible value to solve complex challenges and increase ROI.  From reducing risk, developing IP, increasing the adoption curve, to creating a competitive advantage and building a culture that develops highly desirable products, services and experiences.

Lead: Joan Gregor, Founder and President, Intersection, Inc.

Co-Leads: Mel Lim, CEO & CCO, MLD Design | Andrea Anderson, Vice President, SAP


DESIGN RESEARCH DEMYSTIFIED

Design research is a hot topic in both design and industry.  But what is design research?  How can we use it in the real world?  How does academic research in design differ from the research done by design practitioners?  This salon brings together seasoned designers and academics to demystify design research in all of its forms and applications.

Lead: Kris Angell, Founder, Hopscotch Labs

Co-Leads: Tracy Manning, Chief Revenue Officer, DD Studio | Derek Lomas, Design Fellow, UCSD | Steven Rick, Graduate Student, UCSD | Rana Chakrabarti, Designer, SAP

 

DESIGNING EXPERIENCES

In recent years, “experience design” has emerged as a prominent topic in business and community circles. It is used in a lot of different contexts, but, ultimately, experience design is the practice of designing products, services, processes, and environments with a core focus on the quality of the user experience.   Local design experts will interactively show and discuss what it means to design for experience and how powerful such a paradigm shift is.

Lead:  Scott Robinson, President & CEO, Freshform

Co-Leads: Daiga Atvara, Chief Design Officer, Mirum | Ken Soto, Creative Director, sotodesign 


DESIGN IN ACTION (Tools of Design, Interactive Prototyping)

In the last few years, the ability to make tangible examples of ideas to test and prototype has leaped forward so quickly it is hard to keep up. Successful organizations use iterative prototyping tools to continually test the viability of their hypotheses, products and services..  Learn hands on the different types of prototyping designers use comfortably, quickly and cost effectively.  

Lead: Katie Rast, Program Director, FabLab

Co-Leads: FabLab staff

 

AFTERNOON SALONS: SAN DIEGO FUTURES

DESIGN CHALLENGE: MOVING SAN DIEGO FROM INNOVATION TO DESIGN-DRIVEN INNOVATION

Moving beyond the Design Forward event, this collaboratory will be focused on next steps in shifting towards design-driven innovation in the region. Global models presented earlier in the day and representation from current local initiatives will help guide the interactive discussion.

Leads: Michèle Morris, Associate Director, Design Lab, UC San Diego  | Michael Meyer, Lecturer, Rady School of Management, UC San Diego

Co-Leads: Paul Roben, Associate Vice Chancellor, Innovation and Technology Commercialization, UC San Diego  |  Kris Michell, President & CEO, Downtown San Diego Partnership  | Stacey Pennington, Principal, SLP Urban Planning, Makers Quarter San Diego  | Joan Gregor  | Victor Nacif, Chief Creative Office, Brojure  |  Peter Haythornthwaite, Principal, Equip Design Integration Pty Ltd  | Gabriella Gomez-Mont, Director, El Laboratorio para la Ciudad Mexico City


DESIGN CHALLENGE: SAN DIEGO AS A SMART (& LIVABLE) CITY

San Diego was chosen by National Geographic as one of the nation’s “Smart Cities” for its strong technology sector, local innovators, green practices, smart public planning and an unparalleled quality of life.  Led by the San Diego Smart Cities Initiative team, this salon will collaborate participants to add to the scope of Smart Cities by adding a human-centered livability focus.

Leads: Danny Obodovski, Katie Rast, & Xavier Leonard, San Diego Smart Cities Initiative

Co-Leads: Chuck Pelly, Founder and Chief Creative Officer, Intersection-Inc. 

 

DESIGN CHALLENGE: SCALING DESIGN THINKING IN EDUCATION IN SAN DIEGO

After a brief overview of current human-centered design initiatives in local  educational organizations, we will then engage participants in a collaborative discussion about how to scale this mindset, process, and toolkit  throughout the San Diego region.

Lead: Sonya Wrisley, Founding Principal, Design39

Co-Leads: K-12, higher education, and industry experts focusing on this challenge, to include D39, SAP, UCSD, USD, High-Tech High, UDA, Id8 High

 

DESIGN CHALLENGE: DESIGNING HUMAN-CENTERED HEALTHCARE EXPERIENCES

Designers and researchers in the healthcare space will identify key challenges in healthcare and facilitate an interactive discussion on how human-centered design can influence and drive reform.

Leads: Eapen George, CEO, Roundfeather

Co-Leads:  Emilia Pucci & Rob Ahlering, Roundfeather  | Dr. Eli Spencer, Steven Rick, & Melanie McComsey, UCSD

 

DESIGN IN ACTION (Tools of Design, Interactive Prototyping) - Continuation

In the last few years, the ability to make tangible examples of ideas to test and prototype has leaped forward so quickly it is hard to keep up. Successful organizations use iterative prototyping tools to continually test the viability of their hypotheses, products and services..  Learn hands on the different types of prototyping designers use comfortably, quickly and cost effectively.  

Lead: Katie Rast, Program Director, FabLab

Co-Leads: FabLab staff

 
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Social


SOCIAL

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Social


SOCIAL

DESIGNER<>ENTREPENEUR MIXER > 5-7PM

Participants in the Design Summit are invited to stay afterwards for a lively mixer in partnership with San Diego Startup Week. For those not attending the Summit, Startup Week badge holders automatically gain access to the mixer as well as over 100 other events centered around entrepreneurship, technology and design.

 

CREATIVE MORNINGS > JUNE 17, 8:30AM

Creative Mornings San Diego will hold their popular breakfast lecture series for creatives, always free, at the Port Pavilion.

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Showcase


SHOWCASE

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Showcase


SHOWCASE

The Design Forward Showcase features human-centered design excellence from across San Diego. The showcase presents design experience examples from transport, health, science, education, urbanism, civic, and art. Experiences and interactions brought to you by Gadlight, GoPro, Digital Telepathy, Intersection-Inc, K+K, BNIM, Product Etc., Corey Willis, TheFreeRide, Freshform, Illumina, Brojure, The New Children's Museum, The Design Lab Automation Team, and many more. The outdoor showcase on Broadway Pier is free and open to the public, and the showcase continues inside for ticketed attendees.

read more about the design forward showcase here.

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Connect


CONNECT

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Connect


CONNECT

CONTACT US

If you have  questions concerning Design Forward, tickets, the venue, or anything else you can't find an answer to, reach out to our concierge using the form below and we'll get back to you within normal business hours. For highly urgent requests, you may also call our support line at 858.822.1343.

Name *
Name

INTERESTED IN VOLUNTEERING?

Design Forward is currently accepting applications for volunteers to assist with all aspects of production. Volunteers will receive complimentary access to Design Forward.

Follow the Design Lab to get news AND Social media UPDATES about EVENTS.

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Venue


VENUE

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Venue


VENUE

THE PORT PAVILION

The Port Pavilion on Broadway Pier sits on scenic San Diego Bay along San Diego's North Embarcadero, a tourist mecca. It is a building that embodies the San Diego region's rich maritime history, while featuring some of the most forward thinking elements of modern environmental design. 

Broadway Pier is itself historic. The waterfront landmark was constructed in 1919, and over the years it has accommodated the U.S. Navy, the region's fishing fleet, cruise ships, and the royal yacht Brittania during a 1983 visit by Queen Elizabeth.

EVENT PARKING

Everything takes place at the Broadway Pier Port Pavilion, located at 1000 N Harbor Drive.

Both for the environment and your own convenience, we highly recommend using public transportation or ride sharing to reach the event.

The Pier is merely two city blocks from the Santa Fe Depot and America Plaza transit stations, which connect to the Orange, Green, and Blue trolley lines, the COASTER train, and the 992 bus from the San Diego Airport.

For those driving, we suggest the following options for parking:

Navy Pier / Midway Museum (Encouraged Option)

910 N Harbor Drive, just south of the Broadway Pier.
Rates: $5 for 1 hour, $10 for 10 hours, $12 for 24 hours.

B Street Cruise Ship Terminal Pier B (For Overflow)

1140 N Harbor Drive, just north of the Broadway Pier.
Rates: $6–$8 for 1 hour, $12–$16 for up to 12 hours, $18–$24 for 12–24 hours.

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Partners


COLLABORATORS

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SUPPORTERS

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Partners


COLLABORATORS

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SUPPORTERS

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Design Lab


UC SAN DIEGO DESIGN LAB

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Design Lab


UC SAN DIEGO DESIGN LAB

The UC San Diego Design Lab is a multidisciplinary research hub working across the UC San Diego campus, the greater southern California region, and with global partners. The Design Lab champions human-centered Design as a way of thinking in all arenas of life, business, education, and entertainment.

The Design Lab explores the interface between technology and people, building upon UC San Diego’s leadership in the cognitive sciences, healthcare, engineering, business, arts, and humanities. Its philosophy is to use technology to empower people through human-technology teamwork.